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News releases 2017

Atkins has enhanced its global position as a digital and innovation leader in the engineering sector with three senior executive hires across the Group. Phil Gruber joins from IBM as global leader for digital Asset Management (dAM), Adrian Pinder joins from GE as digital commercial strategy director and Marc Durand joins from iTech as director for digital disruption.

Richard Cross, Atkins’ chief digital officer, said: “We want to help our clients realise all the benefits that new digital approaches have to offer and our aim is to become the undisputed leader of digital innovation in the industry. This means integrating digital into the way we think, the way we work and the services we deliver to clients. We believe these hires will strengthen our position as an innovative and agile company, embracing the tremendous digital opportunities we have seen to develop new value services for our clients and new business models for Atkins.”

Phil Gruber will be based in Colorado, North America, and is responsible for driving the company to use digital data and technology to reduce costs, control risks and improve whole life asset performance. He will work across the Atkins Group to drive a consistent strategy, develop and scale differentiated capabilities, and win and deliver outstanding outcomes-based work for clients. Phil’s experience at IBM included scaling the Maximo Asset Management business globally as the head of services sales, and helping launch the Watson Internet of Things business unit as the strategic alliance leader.

Adrian Pinder will be based in the UK and will lead work across the Group to better understand the market opportunities for new technologies and solutions. He will help the company develop the right commercial strategy, approach and partnerships to bring new solutions to life. At GE Adrian was strategic marketing leader and a member of the senior leadership team for GE Digital Solutions’ sensor business, responsible for developing a digital and software strategy to add more value to their hardware business.

Marc Durand will be based in Dubai and is leading the Middle East and Africa region to fully implement Atkins’ digital vision, focusing on enabling creation of new revenue streams. At iTech in the United Arab Emirates, he was responsible for technology research and development, implementation and project delivery.


For more information

Jane Sheils
Group PR manager
+44 1372 75 2350

Notes to editors

Atkins ( is one of the world's most respected design, engineering and project management consultancies, employing some 18,300 people across the UK, North America, Middle East, Asia Pacific and Europe. We build long term trusted partnerships to create a world where lives are enriched through the implementation of our ideas. You can view Atkins’ recent projects on our website.

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